Did you know that TikTok is one of the largest social media platforms with over a billion monthly active users?
This makes a business TikTok very valuable, and it is why it needs to be an essential part of your social media marketing strategy. Here are the best TikTok tips you need to know about connecting with customers and promoting your products to grow on the platform.
Why Have Business TikTok?
Many people think that TikTok is all about videos of people dancing and pulling pranks on each other. However, there are also a lot of opportunities on the platform to create entertainment content.
This is a great way for brands to connect with their customers on a personal level to increase brand awareness. It is worth noting that over 40% of users on TikTok are under 30.
Over half of these users are also teenagers. Therefore, this is an absolute goldmine if your brand targets a younger audience. Even if your business is not targeting Gen Z users, you can still benefit from having a strong presence on the platform.
This is because young users will get old enough to become your target audience. There are also plenty of users that are over the age of 30.
This means you will always have an untapped audience to help your business grow, especially with the right TikTok ads and video marketing.
Benefits of Business TikTok
The biggest benefit of having a business TikTok account is that you get multiple ways to spread the word about your brand. This is where you can run various TikTok ads and work with influencers.
You can also run different kinds of ads and use features like branded stickers or hashtags. These will help your brand be in the spotlight, especially if you try to upload unique and entertaining content.
Therefore, it is best to make some videos because they have the highest potential to go viral. Check out this resource to find out the answer to — does video improve SEO?
Another perk of having a business TikTok account is to promote products without feeling like you are marketing heavily. There are several ways of promoting your products without being pushy.
This can be done by partnering with influencers because they are trusted by your audience. You can collaborate with them to create helpful or funny videos to educate people about your products or services.
Finally, TikTok has millions of people who are addicted to the platform. This makes it easy to reach an international audience if you want to significantly grow your consumer base.
If you consistently create engaging and authentic content that makes people see your brand as a human with a good sense of humor, you will successfully build strong relationships with your target audience to convert them into new customers.
Help People Discover Your Brand
The first thing you will notice when you open the app and scroll through is that there is a lot of video content on TikTok. Therefore, you must stand out from the crowd with the most unique content you can create.
Your content needs to be relevant and attention-grabbing if you want to get noticed. The best strategy is to consider the platform’s nature and the audience you want to attract.
Remember that TikTok is a space for playful and fun content. Businesses should adapt to this entertaining culture without compromising their brand values.
Then you must ensure that you do not upload scripted or formal videos because authenticity is everything on the platform. Avoid overthinking marketing metrics and focus on shooting quality videos to promote your ideas.
Finally, you should always show the human side of your brand. It helps to take your audience behind the scenes and give them a glimpse into your business in ways no one else can.
If you have an office pet, your TikTok videos will be the best way to introduce them to your fans.
Add Music and Effects
Being on TikTok is about taking social media clips to another level to help your brand get noticed. Businesses put themselves out there by adding creative effects and trending music to appeal to the younger audience.
All you must do is tap on ‘Add Sound’ at the top of your screen. This should pull up a library of audio clips that are trending.
There are also numerous other features where you can choose the length of your videos or adjust the frame speed to speed them or slow them down. You can also apply contrast filters to make your videos look more attractive.
If you are not tech-savvy, you can still upload the best videos by dragging and dropping your videos and photos into pre-made templates that can help you create the most eye-catching content in a jiffy. Then, you can edit the effects and sounds later when you get the hang of using TikTok.
Content Publishing Features
TikTok makes it easy for businesses to optimize, organize, and share their videos. You can also leverage TikTok’s content publishing tools to ensure that your clips get the most attention.
All you must do is write a clever description that should be short and meaningful. The description will also help your hearing-impaired customers know the context of your videos.
It also helps to include hashtags to help bring up your videos in front of potential customers. You can use this to jump on trending hashtags to get your posts noticed more effectively.
Business accounts can also add links in their bio. This is where you can ask customers to browse products, sign up, or make purchases by clicking on the link.
Go Viral Today
Now that you know the benefits of having a business TikTok account, it is time to create the best visual content to bring in new customers. Even though TikTok seems intimidating at first, it becomes fun and addicting quickly.
The best way to understand the platform and how it can benefit your business is by diving in and creating videos immediately. If you enjoyed reading this TikTok marketing guide, check out some of our other posts for more information.
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